Developing and Scaling a Personalization Platform for a Retail Business

About the company:

The client is a leading integrated retailer that operates through its subsidiaries with full-line and specialty retail stores across the United States. The company is dedicated to seamlessly connecting digital and physical shopping experiences to serve its customers. They also own a social shopping platform that offers members rewards for shopping at their stores and other retail partners.

Industry: Retail

Location: USA

Service: Advanced Analytics

15%

increase in revenue.

18%

increase in profit margins.

25%

increase in the use of data.

Problem:

The client faced challenges in leveraging their data to optimize business performance, manage analytics infrastructure, and make informed strategic decisions. They needed a partner to help them transition their analytics platform, implement real-time tracking and BI solutions, and provide cross-functional leadership and management.

Objectives

  1. Enhance analytics and insights capabilities.
  2. Implement KPI-focused BI and real-time tracking.
  3. Provide strategic leadership and manage cross-functional teams.

Solution

  • Analyzed client data, identifying trends and insights for improved performance.
  • Migrated analytics platform to Google Cloud for scalability and cost-effectiveness.
  • Developed KPI-focused BI and real-time tracking to optimize processes.
  • Collaborated with leadership for strategic planning and decision-making support.
  • Provided cross-functional leadership, managing 150+ associates for effective collaboration.

Technology Stack

Results

Enhanced business performance:

15% increase in revenue due to data driven campaigns

Increased profitability figures:

Recorded an 18% increase in profit margins this quarter.

Data leverage improvements:

Realized a remarkable 25% increase in the use of data analytics.

Improved decision accuracy:

Significant reduction in strategic decision errors observed.

Improved customer engagement:

20% increase in customer engagement metrics, such as repeat purchases.

Streamlined operational efficiency:

10% cost reduction by optimizing supply chain with real-time tracking.